Marketing and E-commerce

E-commerce businesses deal with many data: they process everything from customer data to locational and behavioral data. Personal data is shared with retailers or service providers every time a customer or user goes online.

VAN LEEUWEN LAW FIRM has extensive experience with respect to the collection, use and disclosure of data through various marketing tools.

  • VAN LEEUWEN LAW FIRM advises clients on the rules regarding opt-in and opt-out for direct marketing through all channels.
  • VAN LEEUWEN LAW FIRM advises clients on the use of personal data in the context of Big Data projects and ensure that these projects comply with the rules on transparency, automated data processing activities and profiling.
  • VAN LEEUWEN LAW FIRM advises clients on the use of cookies and similar technologies. We also assist clients in dealing with data breach response.
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